As Unemployment Rises, How Do Companies Recruit the Best AND ‘Go Green?’

By: Jill Buck

unemploymentThere is no doubt that small and medium sized businesses have borne the brunt of the global economic downturn. According to the U.S. Chamber of Commerce, 70-80% of all jobs come from small/medium companies. In order to lower the current unemployment rate, small businesses need to be able to put as much of their money into salaries as possible, and put Americans back to work.

But as the unemployment lines grow longer, the chore of finding the best talent becomes increasingly difficult for employers that have job openings. Taking resumes via mail, email, job boards and every conceivable social media platform can be a costly and aggravating process, involving man-hours that could be better spent. One of the newest businesses to join the Go Green Initiative network, and my guest on Go Green Radio this week is Pratik Roychoudhury, and his company have created an innovative hiring solution for small businesses that is both cost-effective AND “green!” While the concept of “green jobs” remains ethereal to most of us, Pratik has made the hiring process for any job more economical and eco-conscious.

This week’s Go Green Radio show is aimed at any employer who wants to plug into a 21st century hiring process, and get the most qualified Americans back to work. This is also a great preview of some tools of the future that will help companies quantify and reduce their carbon footprint.

Tune in to Go Green Radio live from 9-10 a.m. PST on, or check out the podcast any time you like at

2 Respones to “As Unemployment Rises, How Do Companies Recruit the Best AND ‘Go Green?’”

Brad - Jan 20, 10 - 3:03 pm
What a great idea is. This is definitely something we here at could use when bringing on additional members to our "Green Team". Thanks for posting!

Jill Buck - Jan 20, 10 - 7:00 pm
I'm glad this was helpful, Brad...and it's great to know that people in the green industry are hiring! I checked out your site, and I think it's great. I was expecting a routine retail site, but found much, much more. I love the videos and all the educational pieces you have about the pracitce of yoga. I'll be sharing your site with all my "tweeps"!

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